Our Brand

A Different Brand









Zaiqa, which means ‘Exquisite Taste’ in Urdu, is a different kind of ethnic foods Brand; one that goes the extra mile to bring about smiles. Every product that bears our Brand name is the result of extensive tests & trials by connoisseurs. This keen passion and endless obsession to delight our customers with authentic superfoods and everyday good-for-you products is proudly delivered through sustainable supply chains, deep care for the local economy, and good stewardship of the Planet. We welcome your trust in us! 

To your best health …

We believe that the way in which we conduct business is just as important as the business itself. We are passionate about doing what is right for our people, our community, our customers and partners. Our employees understand the responsibility of upholding these values as we work together toward our common goal: to be a leading, family-owned ethnic foods company with a portfolio of loved products.



Our employees make decisions, both big and small, with a focus on what’s ethically right. Zaiqa Brand is committed to doing what is right for our employees, our customers, our communities, and for the foods industry as a whole. Our strong belief in integrity is an essential part of our culture and long-term success.

In Partnership

We see our success and the success of our brand, our employees and our business partners as interdependent. For decades we have been a trusted partner in the foods industry, helping our partners grow as we’ve grown. Strong partnerships, built by a culture of high standards and ethical integrity, are the foundation of our success.

Brand Building

Powerful brands are built by powerful partnerships, and every brand success is a result of our strong relationships with distributors, suppliers, and other partners — driving exceptional growth.

Market Intelligence

Close partnership between our marketing and sales teams drives a blend of big picture thinking and street-level savvy, which in turn, drives both innovation and the continuous evolution of our market approach.

Grower Relations

We partner with quality-conscious growers, many of whom have been working with us for years. By taking a long-term view and building a reputation for integrity, we’ve become a trusted partner to our growers.

Supplier Relations

We partner with key suppliers who are eager to innovate and win in a competitive market. By maintaining strong relationships with our suppliers, it enables a win-win relationship that drives mutual growth and success.

Pursuing Quality

The strong ethics and culture of our founders has, over the decades of leadership, allowed Zaiqa Brand of products to stay true to our core values. We are confident that our work today will create the world we want tomorrow.

Environmental Stewardship

Environmental sustainability is more than a commitment for Zaiqa Brand of products: it’s a core value that informs every key decision we take across every aspect of our business. Guided by our leadership, we take our responsibility seriously to minimize the impact of our business on the land, air, and water, to help ensure a vibrant, thriving environment for future generations.